The "best" makeup depends on whether you're looking for iconic luxury staples, viral trends, or reliable drugstore finds. Below are the top recommendations categorized by their reputation and performance for 2025.
: Known for its versatile, buildable shimmer that works on a variety of skin tones. the best makeup to buy
: A staple for "starter kits" due to their high pigment and variety of neutral shades. Minimalist Essentials The "best" makeup depends on whether you're looking
: Highly recommended for beginner-friendly essentials like brow pencils and setting sprays. the best makeup to buy