T=C+R+IScap T equals the fraction with numerator cap C plus cap R plus cap I and denominator cap S end-fraction Credibility (
): The words we speak, our credentials, and our perceived expertise. Reliability ( The Trusted Advisor
): The advisor's focus on themselves rather than the client. T=C+R+IScap T equals the fraction with numerator cap
💡 Because Self-Orientation is the denominator, it is the most critical variable. High self-interest will completely destroy a score, even if credibility, reliability, and intimacy are high. 🪜 The 5 Stages of the Trust Process High self-interest will completely destroy a score, even
): Our actions, dependability, and whether we keep our promises. Intimacy (
The authors developed a widely adopted analytical framework to measure an advisor's trustworthiness. It is expressed as a fraction:
The book by David H. Maister, Charles H. Green, and Robert M. Galford is the definitive guide on building trust-based, long-term client relationships. 📊 Executive Summary