The Winner Effect: The Neuroscience Of Success ... May 2026

: Its brain physically changes, boosting testosterone and dopamine levels, which sharpens focus and increases the likelihood of winning the next fight. Parallel in Humans

Robertson argues that humans experience a similar "success flywheel". Whether it is a small victory at work or a major career achievement, winning triggers a surge of dopamine that reinforces confidence and risk-taking. The Winner Effect: The Neuroscience of Success ...

: Conversely, the story of Fred Goodwin (former CEO of the Royal Bank of Scotland) serves as a cautionary tale of "hubris syndrome," where excessive success leads to overconfidence, a loss of empathy, and catastrophic decision-making. : Its brain physically changes, boosting testosterone and