A last-minute "don't buy that" from a spouse.
Once the "need" is identified, the hunt begins. Consumers look for solutions through: Asking friends or family. types of buyer decision process
For small, low-risk purchases (like a soda), consumers often skip steps 2 and 3. For high-stakes buys (like a house), they might spend months in those middle stages. A last-minute "don't buy that" from a spouse