Understanding Consumer Behaviour | Quick
High involvement in expensive, infrequent purchases (e.g., a car).
Understanding consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods and services to satisfy their needs and desires. It is a complex blend of that explains why we often buy things we don't need simply because they make us feel good. 🧠 The Psychology of "Why" Understanding Consumer Behaviour
Multiple layers of influence shape every choice a consumer makes: High involvement in expensive, infrequent purchases (e
