First appearing in the 2005 original Resident Evil 4 , the Merchant was designed by artist Masaki Yamanaka to be the "living embodiment" of a shop. Clad in a heavy trench coat—inspired by the manga character Neptune Man—the Merchant hides a virtual arsenal within his pockets.

: The ultimate validation when you offload a rare gemstone or treasure.

: A quote triggered when you purchase high-powered items like the Rocket Launcher or Magnum.

The Merchant ’s impact is so profound that Capcom has continued to reference him in newer titles. In Resident Evil Village (2021), the shopkeeper known as explicitly quotes his predecessor, stating that the phrase "What're ya buyin'?" is something an "old friend" used to say.

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