Physical machines, often found in grocery stores, that provide immediate cash offers (usually at a lower rate) for physical cards. Value-Seeking Consumers
Small-scale entrepreneurs often engage in gift card flipping. They scout for people desperate for quick liquidity—such as those selling on classified sites like Facebook Marketplace or Craigslist—and offer cash on the spot.
The most prominent buyers are dedicated online marketplaces. These companies operate as middlemen, purchasing unwanted cards at a discount and reselling them to other shoppers at a price below the card's face value.
