Used Baby Stuff: Who Buys

Sustainable parents buy used to divert waste from landfills; it's estimated that American households hold $13 billion worth of unused kids' items that can be recirculated.

A significant 68% of parents plan to purchase baby gear secondhand before their child even arrives, moving away from the tradition of buying everything brand new for the first baby. who buys used baby stuff

These generations now make up the majority of parents with young children. About 55% of Gen Z and Millennial consumers prefer secondhand over new if they can find the item. Sustainable parents buy used to divert waste from

Buyers can save an average of 55% to 75% off retail prices, especially on premium brands like strollers or high chairs that normally cost hundreds or even thousands of dollars. About 55% of Gen Z and Millennial consumers

Rising costs—including a projected 20% increase in new baby gear prices due to tariffs—have made resale a necessity for many, with 67% of parents buying used specifically because of rising prices. Key Drivers for Buyers

The typical buyer of used baby goods in 2026 is no longer just looking for a bargain; they are often who view secondhand shopping as a deliberate lifestyle choice centered on sustainability and circular consumption . The Core Demographics