You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More!
The subtitle— Tighten Your Abs, Make Millions —perfectly captures the two pillars of the infomercial dream: . We are a culture obsessed with the "too-good-to-be-true" deal, whether it’s a revolutionary ab-cruncher or a "get-rich-quick" real estate system. Stern treats this not just as a business history, but as a "muckraking exposé" that explores our collective consumerist habits. Why We Can't Look Away
While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including:
Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection.
But Wait ... There's More!: Tighten Your Abs, M... May 2026
You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More!
The subtitle— Tighten Your Abs, Make Millions —perfectly captures the two pillars of the infomercial dream: . We are a culture obsessed with the "too-good-to-be-true" deal, whether it’s a revolutionary ab-cruncher or a "get-rich-quick" real estate system. Stern treats this not just as a business history, but as a "muckraking exposé" that explores our collective consumerist habits. Why We Can't Look Away
While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including:
Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection.
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