Nike decided to sell the brand to focus on its "Consumer Direct Offense" strategy, which prioritizes direct-to-consumer sales and investment in its core Nike brand.
Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales.
Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets.
Bluestar Alliance LLC now manages Hurley's global operations and licensing. NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance
Under Nike, Hurley benefited from advanced Nike technologies, such as the development of the Phantom boardshorts using Nike's high-performance materials.
Nike decided to sell the brand to focus on its "Consumer Direct Offense" strategy, which prioritizes direct-to-consumer sales and investment in its core Nike brand.
Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales.
Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets.
Bluestar Alliance LLC now manages Hurley's global operations and licensing. NIKE, Inc. Announces Sale of Hurley to Bluestar Alliance
Under Nike, Hurley benefited from advanced Nike technologies, such as the development of the Phantom boardshorts using Nike's high-performance materials.
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