A complex checkout process is a leading cause of cart abandonment.

Your relationship with the customer doesn't end at the "Buy" button.

: Ensure the solution can handle spikes in traffic during holiday sales without crashing. 2. Mobile Optimization

Mobile commerce (m-commerce) is no longer optional. Data from Klaviyo shows that prefer purchasing via mobile websites over desktops.

: Aim for a guest checkout option so users don't have to create an account for a one-time purchase. 5. Search Functionality

The foundation of your store is the platform you choose. It must be to handle growth and flexible enough to integrate with your existing tools.

: Your site must load quickly and be easy to navigate on a phone.

: Conversion rates drop significantly if a page takes more than three seconds to load. 3. Website Security & Trust