The primary buyers of gold and diamonds range from global institutions and governments to individual consumers driven by cultural traditions, investment goals, and self-expression . In recent years, a significant shift has occurred as to become a dominant force in both markets. 1. Who Buys Gold?

Gold demand is split between institutional "safe-haven" buying and retail consumer demand for jewelry and private investment.

Ranked: Countries Buying (and Selling) the Most Gold Since 2020